from you.? Wouldn’t it be nice to have people contacting you first, instead of you hunting them down. You wouldn’t have to make anymore agonizing phone calls where you

try to convince people to buy and get hung up on or worse. Think about how much more fun your business would be if you have clients chasing you down.

But just how do you get people to hunt you down? One of the keys to attraction marketing is positioning yourself as the expert and leader that can help your customers or

prospects get what they want. When you do this you hold all the power and value in your customers eyes.? This eliminates the barriers and walls you typically need to

knock down with traditional sales prospecting.

The second key is to brand yourself and show clients you have knowledge and value. They will perceive you as someone that can help them be successful and get what

they want. When that happens, you are golden. You no longer need to sell them, they are ready to buy. People love to buy but they hate being sold to.

There’s a big difference in what customers want today. They care about you and what you can do to help them.? People are buying “you” because you are a leader and

perceived expert, and because you’ve convenyed to them that you can help them get what they want.

The third key to attraction marketing is adding value to your customers and prospects. The more value you have, and the more value you convey in your marketing, the more

people will want to work with you and be around you for your knowledge, experience, and power.

You can become valuable to your prospects by learning as much as you can and then sharing that knowledge with your prospects and customers. This is the key to

attraction marketing, and being competitive in today’s modern market place.

In summary, there are 3 main keys to success in attraction marketing:

1 – Position yourself as an expert by providing knowledge and value to your clients and prospects2 – Market your knowledge and value, not your product 3 – Become valuable by continually learning and adding new value

Use attraction marketing and watch your business take off, and have fun while you’re doing it.

And now I would like to invite you to claim your FREE ACCESS to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.

What then makes a web page effective? Below is a list of keys to success in online copywriting, which is by no means exhaustive.

(1) Copy must garner attention

The web page must capture attention of the readers. Without readers or prospects reading what you have expressed in the content of your web page, it is as good as saying that your web page is a complete failure. All efforts spent on the creation of the web page will be miserably wasted. Good solutions to such problems include using visuals which have a higher rate of attracting readers, and the creation of interest by making your content specific. Putting up free offers is another solution. “OFFER STARTS TODAY… YOU WILL GET 35% OFF ALL LADIES APPAREL”- bold caps effectively drives home the point for those who want to save money on purchases. That said, it is vital to put forward a compelling subject line to drive home the main intention of your web page.

(2) Copy should be for the customer

The search for information to meet their own needs directs the prospects to your website, hoping to find what they want. Your web page should be completely tailored to suit their needs. Prospects want their immediate needs to be satisfied, and it is therefore only right that you present your solution to their needs with undivided attention. They should be addressed as “you” . A good key to success in online copywriting requires you to spend some time to understand the customers well. This will enable you to feel for them. You will appreciate your target audience more, and subsequently you will be able to write a copy that will speak to their needs effectively.

(3) Copy should emphasize the benefits

With the target audience in mind, your web copy should emphasize both the features as well as benefits of your product or service. The reason for this is that emphasizing features alone may not be able to capture the attention of an audience that goes for benefits, and if too much emphasis is placed on benefits alone, the target audience may actually be looking more on features. Stressing both features and benefits for your product or service will score well in terms of capturing audience interest. For instance, Diskeeper 2007 has great capacity in terms of automation with new invisitasking and automatic file system performance enhancement. Its benefits such as guaranteeing automatic defragmentation invisibly in the background, eliminating file and freeing space fragmentation on-the-fly etc, are also made well known to prospects.

(4) Copy must proudly showcase your product or service

Competitors are aplenty. An important key to success in online copywriting is to competitively differentiate your product or service from others through your web page. The effects will be large. Customers will come to acknowledge that your product or service is much more better than the nearest competitor, in terms of service, expertise and other intangibles. The uniqueness of your product or service has to be strongly emphasized in your copy. Diskeeper 2007 stresses on its special technique of InvisiTasking. BitDefender emphasizes its uniqueness in performing automatic repair and in updating should there be a file damage owing to computer problems.

(5) Copy must produce relevant proof

Too much talk about features and benefits may not convince the customers completely. Substantiating these statements with testimonials from satisfied customers and showing relevant proof will certainly dispel their remaining doubts. Another good help would be to showcase the track record for the product or service offered. Providing good success stories will also support your stand. For instance, Ms Jennifer Thoden (www.DraperySewingSupplies.com) gave a glowing testimonial on how she turned her decorating frustrations into $15,000 a month online business with the help from “Insider Secrets” Course, run by Derek Gehl and Internet Marketing Center.

(6) Copy should confirm your credibility

Getting your customers to know you and your company should be given some thought, as customers will surely want to know who are you and how good and reliable is your company in terms of service, installation and delivery. These are areas where you have to provide sound credentials to win over the customers and make them feel comfortable transacting with you and your company. Make known any award won by you or your company in your industry. Emphasize the number of years of business or the number of subscribers that you have attained so far. For the case of professional services, make known in your copy major conferences and speaking engagements attended by the expert, and even all books written by this expert.

(7) Copy must build the value of your product or service

A product with outstanding features and benefits will always be in the driver’s seat, but it will even command more demand if it can prove to be of more value to the customers than its price. The important point here is that your copy should stress the difference between the cost of ownership and the cost of purchase. Customers will not be happy if they have to fork out additional money for repair, maintenance and support, on top of the hefty initial buying price they have to pay.They will naturally opt for a product that is cheaper than yours, if yours do not provide good value for money. A vital key to success in online copywriting is to explain clearly in your copy that comparisons should be made on equal fronts, that is, apple to apple and not apple to orange basis. Payments can also be spread out instead of requesting for a single lump sum payment.

(8) Copy should activate the call to action

Your copy must cause the prospects to take action immediately. It should clearly state the specific actions that prospects have to take in order to capitalize on your offers. Bring them to your home page or request them to sign in to your guest page. This is the right time for you to make them change their perceptions, buying plans, brand preferences and buying actions. It is decision time for them. They have to do it now, for instance: “Go to www.fitnessforyou.com/ebook NOW – to download the free copy of my ebook as promised”.

(9) Copy must include valid reasons for prospects to act

Get hold of the prospect by providing freebies such as free gift, free upgrade, free shipping and handling, free newsletter or perhaps a special time-limited discount. Time is precious. You must catch hold of your prospects here so that they will not click away. Get them to fill in the opt-in form immediately. Provide all valid reasons why they should buy the product or service from you now. You should leave them no time for second thoughts. Statistics show that act-now incentive offers often bring in good results in terms of closing the sales.

Web pages must be properly drafted to create the greatest impact on prospects to bring in the sales and income. It is therefore important to find out how to do it properly. This can only be done by using proven keys to success in online copywriting.

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This video is the first of a series on 5 keys to finding a legitimate online business – key number 1.
Teaching you how to determine whether the online business opport…